Two different viewpoints on what strategy is or isn’t plus one example of a specific action. Three perspectives to understanding strategy in the social sphere.
Author Archives: Gahlord Dewald
Three views of a secret: Social
Three articles with thoughtful and challenging approaches to social media.
Everything that can be measured, will be.
The concept “everything that can be digital, will be” brought disruption to business. This corollary will do the same.
Print vs digital is the wrong question
I was asked “how do business owners strike an effective balance between print and digital?” But answering that question wouldn’t really help much. Here’s how I responded.
Burlington VT Web Analytics Wednesday: SEO Edition
Aba and Jonathan from Dealer are going to be presenting at this month’s Web Analytics Wednesday. The topic is: “Up and to [the Right SEO Tactics]” 6:30 hangout begins 7:00 Aba and Jonathan present Followed by more geeking out Hosted here at Thoughtfaucet located in the Howard Space Center at 4 Howard Street Studio i3 […]
How To: Use the Twitter Favorites Button
Simple, easy, quick way to make Twitter a little bit more useful. Explained in detail for the curious minded. Includes strategic considerations.
Social media in the large, international organization
While presenting at Global Strategic Management Institute’s Boston Social Media Strategy Summit I had the chance to see Stefan Heeke from Siemens Corp present on their use of social media. Below you will find my notes in mindmap format and a text outline of the mindmap itself.
Follow Friday: Mike Ives
A journalist with a global perspective covering a variety of topics; a cure for an overly specialized culture.
Burlington Web Analytics Wednesday: Using Google Analytics to Optimize Online Marketing Channels.
Details are in for Vermont’s Web Analytics Wednesday event in Burlington! Or, more accurately for this edition: South Burlington! Logic Supply is hosting and providing the speaker. WAW regular Erika Austin from Logic Supply is going to talk about how they use GA to optimize their online marketing channels. Another awesome in-house presentation […]
Chittenden County Vermont, a new audience snapshot
Slide deck with 10 minute audio commentary describing a study of web visits recently performed by Thoughtfaucet. Some of the results were surprising.