Jeremiah Owyang, in his blog post about his 2010 goals, mentions organizational social readiness. He says “80% of a companies success is getting their organization ready through the right roles, processes, policies, measurement.”

In a lot of ways this isn’t any different than non-social organizational readiness. The aspects listed are the core of what an organization does to stay functional, regardless of whether or not they engage with social media.

Social media, however, provides a distraction from these core tasks. Owyang notes this, crediting  tools with only 20% of an organization’s success. It’s the whole reality of knowing that a hammer doesn’t come with a pre-built house–you need to know how and when to use it.

Let’s take a look at each of four core activities Jeremiah Owyang credits for the bulk of business success:

Determining roles for social media

Who is going to run your social media operations? What sort of skills will be valuable in that person? Continue reading “Organizational Readiness in Social Media: 4 Core Tasks”