Review of key concepts for measuring social media and improving business.
Category Archives: Strategy
Improving Social Media via Web Analytics: Start where it makes the most sense
We can work on solving business problems in the customer lifecycle wherever we choose to
Improving Social Media via Web Analytics: Less linear, start anywhere
The conversion funnel can be entered (and exited) from anywhere now.
Improving Social Media via Web Analytics: Reach, Acquisition, Conversion, (Satisfaction)
How does your message get to consumers, even in social media?
Improving Social Media via Web Analytics: The OODA Loop
Observe, Orient, Decide, Act: a method of supporting accountability in decision making
Improving Social Media via Web Analytics: A culture of accountability
Accountability is for decision-making.
Improving Social Media via Web Analytics: Research to support action
Measuring to inform future actions.
Improving Social Media via Web Analytics: ROI (Return on Investment) and preventing insanity
Measuring to prevent insanity.
Improving Social Media via Web Analytics: Measuring increases innovative thinking
Measuring to increase innovation.
Stepping into Traffic
So I was thinking (which is a way of saying I was scenario-planning) the other day about the far-end of the social media marketing spectrum: What if you didn’t have a website at all Instead devote all of the hours you might spend developing it, dealing with the developers etc and just spent that time […]