Observe, Orient, Decide, Act: a method of supporting accountability in decision making
Accountability is for decision-making.
Measuring to inform future actions.
Measuring to prevent insanity.
Measuring to increase innovation.
An overview of the sections of Getting Started, Getting Better: Improving your social media via web analytics presentation
The goal of the Getting Started, Getting Better: Improving your social media via web analytics presentation.
Observe Orient Decide Act–in action in a live presentation.
The opening slide to Gahlord Dewald’s “Improving Social Media via Web Analytics” presentation.
So I was thinking (which is a way of saying I was scenario-planning) the other day about the far-end of the social media marketing spectrum: What if you didn’t have a website at all Instead devote all of the hours you might spend developing it, dealing with the developers etc and just spent that time […]