In the live version of this presentation this is where I gather data about my audience, so that I can adjust in real-time to their needs.
This presentation was made for an audience of real estate business people. So I was interested in whether they were agents, brokers, corporate representatives, consultants or vendors. Each of these groups have different needs and opportunities with social media and web analytics.
I also gather data about mastery with the technology. I like to know when I’m presenting to people who are either formal or ad hoc trainers–the person everyone in the office asks when there’s a question about social media or web analytics. This helps me gear the conversation level.
Finally, I’m interested in which particular tools people use. This helps me determine which tools I might want to mention as a good fit based on the audience industry function and level of mastery of my audience.
I admit this is pretty dorky. But as you’ll see later in this presentation, it’s part of a decision-making process that I use for many things… including using web analytics to help make social media better for me and my clients.
- Go to the previous slide: Intro slide
- Go to the main presentation page: Getting Started, Getting Better: Improving your social media via web analytics.
- Go to the next slide: Aligning business goals and social media plan