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Image by gahlord via Flickr For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also […]
Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here’s someone you should follow.