If your organization is just beginning to get beyond the “5 great ways to blahblah” kind of advice so that you can get strategic with your content creation, use the thoughts below as a starting point as you assemble your plan. You may find thinking this way more valuable and practical than the 5 inane […]
Category Archives: Strategy
No more traditional media
Don’t worry, this isn’t a “death of” article. I’m simply giving notice that the phrase “traditional media” really isn’t very useful. Sure it’s handy as a shorthand way of referencing print, TV and radio. But in the long run, I think the phrase “traditional media” does more harm than good; both digital and real world […]
Pattern Recognition: Dreadful Efficiency
There’s this thing I’ve noticed. Maybe you’ve noticed it too. In some environments projects and ideas thrive. And in other environments it’s like nothing can take root. Sometimes the difference between these two environments has to do with cultures or specific personalities. But not always. Or at least not consistently enough to make it obvious […]
Decisions about content
When you make things for digital distribution, think of those things as assets. Think of the things you make as having a life that exists long after the publish button has been clicked. If you think like this, the things you make will be better.
Social Haptics
Innovation doesn’t occur when something new is created. Innovation occurs when people start behaving differently. There are a many factors at play when examining what and why people do things one way and not another. If a new behavior requires the use of an object or tool, how well that object or tool is suited […]
Three Shibboleths of Social Media
When you read all of the free advice about social media out there you’ll hear a few common phrases: “You have to” “No one likes” “Everyone likes” and so on. Typically these phrases are followed by something that worked anecdotally for the person who is giving you the free advice. Very rarely there’s a thin […]
Pattern Recognition: Last year’s battle
There is a pattern which happens sometimes which we can call “fighting last year’s battle.” It occurs when our sense of identity as individuals or as an organization is built on having a specific opposition but the situation has changed such that our former opposition is no longer our largest existential threat. I’ll give you […]
Ten secret killer apps to download now that are guaranteed to make your sources go viral
You know, you don’t have to read articles like this. They aren’t about you or your device or what you should really be doing right now. Moreover, they won’t guarantee your content will go viral either. Also, so what if your content “goes viral?” Lots of people will see it and maybe that’s good. Or […]
Three views of a secret: Strategy
Two different viewpoints on what strategy is or isn’t plus one example of a specific action. Three perspectives to understanding strategy in the social sphere.
Three views of a secret: Social
Three articles with thoughtful and challenging approaches to social media.