A client of mine was wondering how best make use of Youtube in their thought leadership initiatives. This is something I’ve worked on for clients in several industries. There are several things at play: first
Category Archives: Making decisions
Bookstores physical and digital are overflowing with business books. There are books of lists (N habits of etc etc, N laws of etc etc, and so on). There are books based on what a successful person thought made them successful. There books based on what consultants saw in their clients’ businesses over many years. But […]
I’m working on a several information architecture projects at the moment and figured it might be useful to understand how I decide whether or not to create a page. Here’s a checklist that
User experience extends beyond the way things look and beyond the way things function. If we are to examine the entire user experience then how a “user” found the experience is a part of that. For example, if you were to hear about
When you make things for digital distribution, think of those things as assets. Think of the things you make as having a life that exists long after the publish button has been clicked. If you think like this, the things you make will be better.
There is a pattern which happens sometimes which we can call “fighting last year’s battle.” It occurs when our sense of identity as individuals or as an organization is built on having a specific opposition but the situation has changed such that our former opposition is no longer our largest existential threat. I’ll give you […]
I was asked “how do business owners strike an effective balance between print and digital?” But answering that question wouldn’t really help much. Here’s how I responded.
I had the opportunity to take a phone call with Errol Samuelson, president of Realtor.com and talk about their new iPad app. We covered some of my favorite topics: impact of data on design decisions, how people use mobile stuff and so on. Even if you aren’t part of my real estate audience I think […]
Is blogging worthwhile for my business?