Learning about branding from the Beatles.

Here is the mindmap from Brent Niemuth’s presentation: Learning about Branding from the Beatles. In the preso he used examples of the Fab Four as examples for how to work your branding mojo.

I’ll put in some outline thoughts later but wanted to push this out for now.


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  1. Poor, poor Yoko Ono. She’s an easy scapegoat for The Beatles’ breakup, but she was just a part of it. It looks like a fairly comprehensive writeup of it in Wikipedia: http://en.wikipedia.org/wiki/The_Beatles'_break-up .

    PS, as the world’s hugest Beatles fan (“…in me own ‘ead, anyroad”), I look forward your subsequent post-preso post.

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