Many non-profit organizations would be able to realize their mission goals better with a little more traffic to their websites. Google Adwords, those little ads on the sidebar of Google search engine result pages, are designed to increase website traffic.
Google has a grant program available to non-profits that gives the non-profit free advertising via the Google Adwords program. There are some requirements:
- 501(c)3 status
- all the other stuff associated with normal Adwords accounts.
- active participation with your Adwords campaigns
501(c)3 status is pretty straightforward. You’ve either got it or your don’t. The stuff normally associated with an Adwords is also straightforward (no bait-and-switch etc).
But what if you’ve never done an Adwords program before? How do you handle the “active participation” requirement? That’s where Thoughtfaucet would like to help.
Thoughtfaucet wants to help non-profits take advantage of Google Adwords Grants
This is a great opportunity for non-profits to extend their reach and improve their website marketing campaigns. Thoughtfaucet wants to help. We’ll donate time each month to any non-profit that is participating in the program for any of the following services:
- Developing an Adwords strategy that matches your organization’s goals.
- Assisting with creative development of Adwords campaigns.
- Configuring Adwords accounts and campaigns.
- Training your non-profit staff to make the most use of Adwords.
These donated services will help your non-profit fulfill the “active participation” requirement of the grant. Your organization’s staff will also add useful new skills in using the web to achieve your goals.
Thoughtfaucet is available to help any non-profit with the Google Adwords grants, but preference will be given to organizations with the following topics (in no particular order):
- Burlington or Chittenden County
- Music or other arts
- Substance abuse
If you work for a non-profit, feel free to contact Thoughtfaucet about assistance using your Google Adwords Grant.
For more information about the Google Grant program, click here.