Three Views of a Secret: Narrative Business

Bookstores physical and digital are overflowing with business books. There are books of lists (N habits of etc etc, N laws of etc etc, and so on). There are books based on what a successful person thought made them successful. There books based on what consultants saw in their clients’ businesses over many years.Narrative Business Books: Brand Delusions, Rock & Roll is Dead, High Probability Selling

But most of them present their information in Continue reading “Three Views of a Secret: Narrative Business”