Bounce Rate

Bounce Rate
In web analytics, the bounce rate refers to the percent of visitors that see the page or site and then leave without seeing anything else.
The Web Analytics Association defines the Bounce Rate as “Single page view visits divided by entry pages.” (from Web Analytics Association Web Analytics Definitions v4)
Some people find this definition too limiting. For example, someone coming to a blog, reading an entire blog post and then leaving without seeing any other page would be considered a bounce.

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