- Title tag
- One of the three absolutely critical on-page search engine optimization technologies that must be utilized well on every page of a site.
- This tag is the only tag in the head of an HTML document that shows content in the browser. The title tag content is visible at the very top of the browser, above the address bar.
- The content of the title tag is the default link text on search engines such as Google. So, along with the meta-description tag, it should be treated with call-to-action in mind. Unlike the meta-description tag, the title tag is commonly believed to play a large part in ranking algorithms.
- The title tag content is the default text for bookmarks and many other machine-driven linking technologies.