- deal service
- Functionality that matches a person’s location with potential deals or coupons offered by merchants who are nearby to the person’s location.
- Functionality that pro-actively offers incentives to people who are within a geo-fence. The geo-fence is typically sponsored by a merchant who is looking to encourage specific actions (aka buy stuff) in people who use locative media nearby (aka check in nearby).
Example: a merchant offers a coupon via a locative media platform such as Foursquare. When a Foursquare-using person is within a few blocks of the merchant, an alert is given to the consumer which notifies him or her of the deal. The coupon is intended to be an incentive for the person to visit the merchant.