Why do ad clicks not match up with Google Analytics data?

This is a question I get just about every week. Someone has an advertising distributor that charges by and reports by clicks. Those clicks don’t match up to the number in Google Analytics. Much worry ensues. Here’s my standard answer on this topic, it covers most sitatuations:   Ad clicks and GA data: Differences between […]

Napkin sketch: A news business model free from advertising

(Originally published in Sept 2015 but sadly still relevant.) We know that advertising in all its forms is cluttering and degrading our experience of the web. Great stories and bits of news are accompanied by six-packs of “26 gay celebrities, you’ll never believe #4!” and “Stop bellyfat with this great tip to end credit card debt!” […]

Pattern Recognition: Entryways

Anything that flows information or physical objects in one direction, can likely feed them in the other direction as well. Often this is clear and obvious, but in moments when time and attention are not available the “opposite direction” is less obvious. Learning to identify the pattern of Entryways can be useful in strategic considerations. In a defensive […]

Some data on a 100 day content project: listens

Followers of this blog have probably been wondering what has taken over the site for the past 100 days. The 100 Days of Bass project is a fun content experiment I’m running. Initial listen data for the project regarding listening behavior of the audience Data on listening is coming from Soundcloud’s analytics. I have a pro […]