Two different viewpoints on what strategy is or isn’t plus one example of a specific action. Three perspectives to understanding strategy in the social sphere.
Category Archives: Putting things in context
Three views of a secret: Social
Three articles with thoughtful and challenging approaches to social media.
Everything that can be measured, will be.
The concept “everything that can be digital, will be” brought disruption to business. This corollary will do the same.
Interactive Media Reaches Out to the Real World – A Look into Tetsuya Mizuguchi’s TEDxTokyo Speech
Tetsuya Mizugichi, a game developer, gives a TEDxTokyo presentation about the future of games. He briefly touches on the topic of location based games, specifically the game BANG: 100 Million Mines. I look into the importance of location based games and possibly the role they will play in the future.
The future belongs to the makers.
“Results-driven organization” and “Values-based organization” are familiar phrases. Sometimes they have meaning and sometimes they don’t. This article examines Mojang AB as an example of an organization that skirts the issues of “values” and “results” entirely. Mindmap, video, text outline, essay and something special.
Learning about branding from the Beatles.
Baby boomers had a front row seat for branding in all of it’s early glory. Like the Beatles.
In 2008 the US changed the way it thought about a place to live.
Language and events change the way people talk about property online.
Managing Online Communities: A mindmap of #BTVSMB presentations by Sara Steele-Rogers and Anthony Quintano
Another month, another #BTVSMB. This month’s topic was managing online communities. If you want to know more about social media breakfasts, look at my past post. It briefly explains what they are. Two community mangers presented their thoughts and strategies on how they manage the communities built around the businesses that employ them. Sara Steele-Rogers, […]
Facebook for business highlights what’s wrong with web design and development.
I’ve had a several conversations about marketing on Facebook lately. They usually go something like this. Business owner: Can I just use Facebook instead of a website? Me: Sure, you could scrap your business website (or for new entrepreneurs not get one in the first place) and just use Facebook. I wouldn’t recommend it though. […]
The opportunity in Foursquare
I’ve written about the locative media service called  Foursquare and used it for awhile. Today Jeff Turner, a renowned non-Foursquarer ignited a fascinating discussion by people way smarter than me about how Foursquare is or is not useful. Here are my current thoughts on the topic.