Category Archives: Web Analytics

You’ll eventually want to know if your strategic content is accomplishing its goals. Web analytics will likely be your friend here. Here are definitions of some common web analytics terms.

Landing Page

Landing Page The first page seen by a visitor to a site. This could be any page on a site at all, as long as it’s the first page the visitor sees.

Bounce Rate

Bounce Rate In web analytics, the bounce rate refers to the percent of visitors that see the page or site and then leave without seeing anything else. The Web Analytics Association defines the Bounce Rate as “Single page view visits divided by entry pages.” (from Web Analytics Association Web Analytics Definitions v4) Some people find […]