Comments on: A small case for qualitative analytics.

By: Gahlord Dewald

Gahlord Dewald — Thu, 07 Jan 2010 21:58:31 +0000

Hi Shannon thanks for stopping by and hope you’re doing well! Great question. Probably worth a whole post on it’s own. Let me mull it over. My guess is it would look a lot like social crm mashed up with web analytics.

By: Shannon Davidson

Shannon Davidson — Tue, 05 Jan 2010 23:07:45 +0000

Interesting post. Now I really want to take your survey! When do you think there will be a qualitative analysis product that will be a little more integrated with a website — so it doesn’t feel like you’re taking time to do a survey (even if you are) — and what do you imagine an integrated qualitative analysis product to look like?

Cheers,
Shannon

By: Gahlord Dewald

Gahlord Dewald — Tue, 15 Dec 2009 19:56:41 +0000

Thanks for stopping by Bibi. Great meeting you at #BTVSMB today. Also, I’m glad someone asked the presenter to clarify re: unique visitors vs visits vs branded visits.

For site overlay I’m a big fan of CrazyEgg. GA’s site-overlay is disastrously useless–maybe even misleading in that one might mistake it for showing where on the page people click.

Gahlord

By: Bibi Mukherjee

Bibi Mukherjee — Tue, 15 Dec 2009 18:36:32 +0000

Great write up! Finally someone’s thinking on lines of qualitative measurements & VOC. How do people draw insights without qualitative data? I like Survey Monkey too..very simple and helps me to drill down a lot. I am a die hard Google fan but not when it comes to 2 things 1) qualitative data 2) site overlay..
They simply stink.

Good Luck with all your venture.
Best,
Bibi Mukherjee
twitter @wookiesam