Category Archives: Making decisions

Once you’ve gathered your data, put it all in context, it’s time to decide what you’re going to make. Just like in the real-world, doing there are a number of trade-offs when making decisions online. These articles are written to help you weigh the pros and cons of different things you can do.

Online business strategy and blogging

Is blogging worthwhile for my business?

Where to start? Importance and viability in digital strategy.

You have a pile of recommendations and “Best Practices” to implement but you can’t start them all at once. How do you get started? The Viability vs Importance chart to the rescue!

Three Ways to Measure: Tear down the wild mouse.

Is your organization a wild mouse? Here are three ways to stop running around and being insane.

Organizational Readiness in Social Media: 4 Core Tasks

What four things result in 80% of an organization’s success in social media?

Scaling social media in ten steps.

Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on […]

Getting started with a website on the cheap.

Image via Wikipedia Note: If you already know a lot about your customers, your corporate design sense, your product and your broader marketplace this article is obviously not for you. If, on the other hand, you’re just starting a business and want to get going on the right foot but aren’t sure how to do […]

Thoughtfaucet President/Janitor chosen as a judge for Mobius Awards.

Image via Wikipedia Gahlord Dewald, President/Janitor at Thoughtfaucet, has been asked to be one of the judges for the prestigious Mobius Awards.

Google Adwords Grants for Non-Profits

Many non-profit organizations would be able to realize their mission goals better with a little more traffic to their websites. Google Adwords, those little ads on the sidebar of Google search engine result pages, are designed to increase website traffic. Google has a grant program available to non-profits that gives the non-profit free advertising via […]

SEO nineball and other emergency search engine optimization tactics

Image by m.toyama via Flickr This weekend a friend here in Burlington, Vermont emailed and described a situation involving SEO woes. Perhaps it’s a situation that sounds familiar: A brand new website has been created in anticipation of an important event and the site isn’t ranking or even showing up in Google. The event is […]