Category Archives: Making decisions

Once you’ve gathered your data, put it all in context, it’s time to decide what you’re going to make. Just like in the real-world, doing there are a number of trade-offs when making decisions online. These articles are written to help you weigh the pros and cons of different things you can do.

Whether or not to make a page for something.

I’m working on a several information architecture projects at the moment and figured it might be useful to understand how I decide whether or not to create a page. Here’s a checklist that

Search, Social, and User Experience

User experience extends beyond the way things look and beyond the way things function. If we are to examine the entire user experience then how a “user” found the experience is a part of that. For example, if you were to hear about

Decisions about content

When you make things for digital distribution, think of those things as assets. Think of the things you make as having a life that exists long after the publish button has been clicked. If you think like this, the things you make will be better.

Pattern Recognition: Last year’s battle

There is a pattern which happens sometimes which we can call “fighting last year’s battle.” It occurs when our sense of identity as individuals or as an organization is built on having a specific opposition but the situation has changed such that our former opposition is no longer our largest existential threat. I’ll give you […]

Print vs digital is the wrong question

I was asked “how do business owners strike an effective balance between print and digital?” But answering that question wouldn’t really help much. Here’s how I responded.

Data + app design and making mobile stuff: a conversation

I had the opportunity to take a phone call with Errol Samuelson, president of and talk about their new iPad app. We covered some of my favorite topics: impact of data on design decisions, how people use mobile stuff and so on. Even if you aren’t part of my real estate audience I think […]

Social isn’t a strategy.

Can social media save small business?

Online business strategy and blogging

Is blogging worthwhile for my business?

Where to start? Importance and viability in digital strategy.

You have a pile of recommendations and “Best Practices” to implement but you can’t start them all at once. How do you get started? The Viability vs Importance chart to the rescue!

Three Ways to Measure: Tear down the wild mouse.

Is your organization a wild mouse? Here are three ways to stop running around and being insane.