Category Archives: Making decisions

Once you’ve gathered your data, put it all in context, it’s time to decide what you’re going to make. Just like in the real-world, doing there are a number of trade-offs when making decisions online. These articles are written to help you weigh the pros and cons of different things you can do.

Failure and imagination

There are a large number of things wrong re: the situation with young electronics enthusiast Ahmed Mohamed being taken from school in handcuffs for bringing in an electronic clock. Those who are interested in innovation in America should watch this story closely. The thing I want to focus on in this article is the following […]

Youtube, SEO, search, and conversion

A graphic showing how to align your business systems to get more value out Youtube.

A client of mine was wondering how best make use of Youtube in their thought leadership initiatives. This is something I’ve worked on for clients in several industries. There are several things at play: firstĀ 

Three Views of a Secret: Narrative Business

Narrative Business Books: Brand Delusions, Rock & Roll is Dead, High Probability Selling

Bookstores physical and digital are overflowing with business books. There are books of lists (N habits of etc etc, N laws of etc etc, and so on). There are books based on what a successful person thought made them successful. There books based on what consultants saw in their clients’ businesses over many years. But […]

Whether or not to make a page for something.

I’m working on a several information architecture projects at the moment and figured it might be useful to understand how I decide whether or not to create a page. Here’s a checklist that

Search, Social, and User Experience

User experience extends beyond the way things look and beyond the way things function. If we are to examine the entire user experience then how a “user” found the experience is a part of that. For example, if you were to hear about

Decisions about content

When you make things for digital distribution, think of those things as assets. Think of the things you make as having a life that exists long after the publish button has been clicked. If you think like this, the things you make will be better.

Pattern Recognition: Last year’s battle

There is a pattern which happens sometimes which we can call “fighting last year’s battle.” It occurs when our sense of identity as individuals or as an organization is built on having a specific opposition but the situation has changed such that our former opposition is no longer our largest existential threat. I’ll give you […]

Print vs digital is the wrong question

I was asked “how do business owners strike an effective balance between print and digital?” But answering that question wouldn’t really help much. Here’s how I responded.

Data + app design and making mobile stuff: a conversation

I had the opportunity to take a phone call with Errol Samuelson, president of and talk about their new iPad app. We covered some of my favorite topics: impact of data on design decisions, how people use mobile stuff and so on. Even if you aren’t part of my real estate audience I think […]

Social isn’t a strategy.

Can social media save small business?