Category Archives: Putting things in context

Once you’ve observed your situation and begun to gather some data, it’s time to put it all in context. Comparing and contrasting, developing insights, that sort of thing. Sifting the raw data until you end up with useful information. That’s what these articles are about.

Why do ad clicks not match up with Google Analytics data?

This is a question I get just about every week. Someone has an advertising distributor that charges by and reports by clicks. Those clicks don’t match up to the number in Google Analytics. Much worry ensues. Here’s my standard answer on this topic, it covers most sitatuations:   Ad clicks and GA data: Differences between […]

Pattern Recognition: Entryways

Anything that flows information or physical objects in one direction, can likely feed them in the other direction as well. Often this is clear and obvious, but in moments when time and attention are not available the “opposite direction” is less obvious. Learning to identify the pattern of Entryways can be useful in strategic considerations. In a defensive […]


Readtime: 4:22 ||| Part of the Nearline Series, this episode observing automated transport and large volume container ships.


Part of the Nearline Series, this episode orienting distribution and use of broadband infrastructure

Threshers and Drivers

Part of the Nearline Series, this episode orienting electric and autonomy in vehicles and display technologies

Makerspaces and Hackathons in Vermont

CodeForBTV: harnessing the energy of hack/make culture for civic betterment. Fellowship: coder applies to work in a city (like a code-focused peace corp). Awesome, but some issues: no real support, time, uprooted people, low scale projects, longevity--a free puppy. Brigade: steady, facilitate collaborations, no free puppies. Big Heavy World BTV Music Archive, Knight Foundation Grant to leverage BT Gigabit.

I was recently asked to do a “sketchnote” for a panel discussion in my town, Burlington Vermont. For those not up on the latest buzzwords, sketchnoting is basically doodling while an event is going and letting other people see your doodles. It has something to do with visual thinking. Or doodling. Either way it’s pretty […]

Three views of a secret: social marketing “rock stars.”

This edition of three views is about “rock stars.” Which is different from actual rock stars. There are inherently desirable and not-so-desirable aspects of rockstarness. The “Three Views” series gets its name from the title of a piece of music by a guy whose entanglement with the not-so-desirable aspects of rockstarness is tied to his […]

Three views of a secret: Moment marketing

Content, how it is made and how it is delivered, is changing. I suspect that we are, right now, just past the peak of  “content marketing” or “inbound marketing.” While it’s true that the making of content by marketers and humans is unlikely to abate, the way we find it will change. It has to […]

Jakob Nielsen should know better

There’s this confidence game (aka con) that’s been going around. It’s called lying with data. A friend of mine recently fell for the lying with data con as performed by Jakob Nielsen. Jakob Nielsen should know better. Any successful con involves three

Content demonstrates

If your organization is just beginning to get beyond the “5 great ways to blahblah” kind of advice so that you can get strategic with your content creation, use the thoughts below as a starting point as you assemble your plan. You may find thinking this way more valuable and practical than the 5 inane […]