Search Engine Optimization (SEO)
Terms, techniques and definitions relevant to the practice of search engine optimization (SEO) as it’s applied to the making of strategic content.
SERP
SERP
Acronym of Search Engine Result Page. This is the page that a search engine displays after a person types their keyword into the search engine.
The goal of most search engine optimization campaigns is to appear higher on the SERP, in the belief that the first result is the one that searchers most often click.
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Keyword
Keyword
Also called search term. This is the word that your audience types into a search engine’s query box.
The words and phrases typed directly by humans into a search query box often represents their only free-form method of communicating the site visitor’s intent. Determining the intent of audiences based on what the audience types into the [...]
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