From Krisstina Wise, organizer of this conference and founder of Goodlife Team in Austin:
There is no shortage of real estate conferences, so why create another? This is a good question. The reason I decided to do a conference of my own is because, aside from a select few, I don’t think real estate conferences today offer much real value or help to a real estate agent or broker. In addition – and perhaps more importantly –most of the people on stage “enlightening realtors” at these conferences, don’t currently sell and/or have never sold real estate themselves. In the cases of those who have sold, they have since quit practicing real estate and are now in the “Guru” business of teaching agents technologies or practices that they don’t use, as they no longer actively sell real estate.
In addition to this type of speaker, the majority of real estate conference speakers are vendors. These vendors always deliver the same message; they get on stage, tell agents how they can succeed in real estate using their “solution,” and adamantly tell you the tired old phrase we’ve all heard countless times, “If you sell just one house from this, it will more than pay for itself.”
I take issue with this because other than a few exceptions, I think what is being ‘sold’ to agents and brokers isn’t practical – meaning it’s not been proven to actually make money for an agent in the field. I see agents (and brokers) spending thousands of dollars traveling the country in search of new knowledge and the technologies and tools necessary to reinvent their business. Although they may leave with a long list of good ideas, they don’t learn how to implement these ideas and as a result, after spending thousands of dollars to attend a conference, they simply go back home to business as usual.