Category Archives: Glossary

A dictionary of terms and definitions that relate to the making of strategic content for the web. These are categorized into different fields of activity.

Social Layer

I hear a lot of talk about Facebook or Twitter or LinkedIn and the “social layer” for search. What is that?

Personal Location

Why do tools like Foursquare, Twitter and Facebook want to know my personal location?


What’s a URL and does it have an impact on search engine ranking?

Possession technology

How are QR codes, RFID and augmented reality glyphs related?


What does proximity mean?


What the heck is a geofence?

Internet of Things

What is the “Internet of Things?”

Deal service

What’s a deal service?


What’s a venue?


What’s a check-in on Foursquare? Or Gowalla? What does it mean when someone checks in?