Once you’ve observed your situation and begun to gather some data, it’s time to put it all in context. Comparing and contrasting, developing insights, that sort of thing. Sifting the raw data until you end up with useful information. That’s what these articles are about.
You know, you don’t have to read articles like this. They aren’t about you or your device or what you should really be doing right now. Moreover, they won’t guarantee your content will go viral either. Also, so what if your content “goes viral?” Lots of people will see it and maybe that’s good. Or [...]
Two different viewpoints on what strategy is or isn’t plus one example of a specific action. Three perspectives to understanding strategy in the social sphere.
Three articles with thoughtful and challenging approaches to social media.
The concept “everything that can be digital, will be” brought disruption to business. This corollary will do the same.
Tetsuya Mizugichi, a game developer, gives a TEDxTokyo presentation about the future of games. He briefly touches on the topic of location based games, specifically the game BANG: 100 Million Mines. I look into the importance of location based games and possibly the role they will play in the future.
“Results-driven organization” and “Values-based organization” are familiar phrases. Sometimes they have meaning and sometimes they don’t. This article examines Mojang AB as an example of an organization that skirts the issues of “values” and “results” entirely. Mindmap, video, text outline, essay and something special.
Baby boomers had a front row seat for branding in all of it’s early glory. Like the Beatles.
Language and events change the way people talk about property online.
Another month, another #BTVSMB. This month’s topic was managing online communities. If you want to know more about social media breakfasts, look at my past post. It briefly explains what they are. Two community mangers presented their thoughts and strategies on how they manage the communities built around the businesses that employ them. Sara Steele-Rogers, [...]
I’ve had a several conversations about marketing on Facebook lately. They usually go something like this. Business owner: Can I just use Facebook instead of a website? Me: Sure, you could scrap your business website (or for new entrepreneurs not get one in the first place) and just use Facebook. I wouldn’t recommend it though. [...]