Orientation (Putting data in context)
Once you’ve observed your situation and begun to gather some data, it’s time to put it all in context. Comparing and contrasting, developing insights, that sort of thing. Sifting the raw data until you end up with useful information. That’s what these articles are about.
The difference between social media and collaboration
Image by Trypode via Flickr We’ve been reading and creating a lot of chatter about “social media” for the past few years. And for the past year it’s been incessant non-stop cacophony about Twitter and Facebook and gurus and is-blogging-relevant-anymore and Foursquare and so on. Non-stop. In all that chatter it’s been easy to miss [...]
Is there a future in Flash?
Image by gahlord via Flickr I was recently asked by a marketing student at one of Burlington Vermont’s several colleges whether she should spend the time learning to make things in Flash. This post is my attempt to provide some guidance. If you have some useful information or feedback, please don’t hesitate to use the [...]
Posted in Orientation (Putting data in context) Tagged #btv, Advertising, Flash, HTML5, iPhone, Marketing, Search engine optimization, SEO, Social media 6 Comments
Why Apple’s new creation will be free.
Image via Wikipedia [Update: I was, of course, wrong. iPad costs $500-$800 depending on configuration options, data plans are $15 or $30 per month depending on download volume, data contracts can be canceled any time--no lock in on them.] I think the new iTablet/iSlate/iPad thing will be free. All the current predictions for something that’s [...]
Read/Write Web’s Tech Trends of 2009
Image by …-Wink-… via Flickr It’s the time of year where everyone is either re-hashing last year or predicting next year. Here is one of the better re-caps of important technology trends, as outlined by Read/Write Web.
Other data sources: The stock market as sentiment
Today Apple became more valuable to the stock market than Google. While the stock market doesn’t have a monopoly on defining value, the nature of trading stocks publicly makes for an interesting data source. Perhaps a data source that you can use to provide context to your own data gathering initiatives.
Improving Social Media via Web Analytics: Putting Satisfaction in context
Putting Satisfaction data in context is a big part of improving social media campaigns.
Improving Social Media via Web Analytics: Putting Conversion data in context
Putting Conversion data in context can provide a lot of insight into social media campaign performance.
Improving Social Media via Web Analytics: Putting Reach data in context
Putting Reach data in context helps us make better decisions.
Notes on Mitch Joel presentation in Burlington, VT: Doom on agencies that just start with pretty websites.