Decision
Once you’ve gathered your data, put it all in context, it’s time to decide what you’re going to make. Just like in the real-world, doing there are a number of trade-offs when making decisions online. These articles are written to help you weigh the pros and cons of different things you can do.
Three Ways to Measure: Tear down the wild mouse.
Is your organization a wild mouse? Here are three ways to stop running around and being insane.
Posted in Decision Tagged Advertising, Marketing, Measurement, presentation, Web analytics Leave a comment
Organizational Readiness in Social Media: 4 Core Tasks
What four things result in 80% of an organization's success in social media?
Posted in Decision Tagged Business, Jeremiah Owyang, Marketing, Measurement, Social media, Web analytics 2 Comments
Scaling social media in ten steps.
Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on [...]
Posted in Decision Tagged Business, CoTweet, Facebook, process, Social media, Social network, Twitter, Web analytics Leave a comment
Getting started with a website on the cheap.
Image via Wikipedia Note: If you already know a lot about your customers, your corporate design sense, your product and your broader marketplace this article is obviously not for you. If, on the other hand, you’re just starting a business and want to get going on the right foot but aren’t sure how to do [...]
Thoughtfaucet President/Janitor chosen as a judge for Mobius Awards.
Image via Wikipedia Gahlord Dewald, President/Janitor at Thoughtfaucet, has been asked to be one of the judges for the prestigious Mobius Awards.
Google Adwords Grants for Non-Profits
Many non-profit organizations would be able to realize their mission goals better with a little more traffic to their websites. Google Adwords, those little ads on the sidebar of Google search engine result pages, are designed to increase website traffic. Google has a grant program available to non-profits that gives the non-profit free advertising via [...]
SEO nineball and other emergency search engine optimization tactics
Image by m.toyama via Flickr This weekend a friend here in Burlington, Vermont emailed and described a situation involving SEO woes. Perhaps it’s a situation that sounds familiar: A brand new website has been created in anticipation of an important event and the site isn’t ranking or even showing up in Google. The event is [...]
Where to start? Importance and viability in digital strategy.