Decision

Once you’ve gathered your data, put it all in context, it’s time to decide what you’re going to make. Just like in the real-world, doing there are a number of trade-offs when making decisions online. These articles are written to help you weigh the pros and cons of different things you can do.

Print vs digital is the wrong question

I was asked “how do business owners strike an effective balance between print and digital?” But answering that question wouldn’t really help much. Here’s how I responded.

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Data + app design and making mobile stuff: a conversation

I had the opportunity to take a phone call with Errol Samuelson, president of Realtor.com and talk about their new iPad app. We covered some of my favorite topics: impact of data on design decisions, how people use mobile stuff and so on. Even if you aren’t part of my real estate audience I think [...]

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Social isn’t a strategy.

Can social media save small business?

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Online business strategy and blogging

Is blogging worthwhile for my business?

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Where to start? Importance and viability in digital strategy.

You have a pile of recommendations and “Best Practices” to implement but you can’t start them all at once. How do you get started? The Viability vs Importance chart to the rescue!

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Three Ways to Measure: Tear down the wild mouse.

Is your organization a wild mouse? Here are three ways to stop running around and being insane.

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Organizational Readiness in Social Media: 4 Core Tasks

What four things result in 80% of an organization’s success in social media?

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Scaling social media in ten steps.

Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on [...]

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Getting started with a website on the cheap.

Image via Wikipedia Note: If you already know a lot about your customers, your corporate design sense, your product and your broader marketplace this article is obviously not for you. If, on the other hand, you’re just starting a business and want to get going on the right foot but aren’t sure how to do [...]

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Thoughtfaucet President/Janitor chosen as a judge for Mobius Awards.

Image via Wikipedia Gahlord Dewald, President/Janitor at Thoughtfaucet, has been asked to be one of the judges for the prestigious Mobius Awards.

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