I was asked “how do business owners strike an effective balance between print and digital?” But answering that question wouldn’t really help much. Here’s how I responded.
Decision
Once you’ve gathered your data, put it all in context, it’s time to decide what you’re going to make. Just like in the real-world, doing there are a number of trade-offs when making decisions online. These articles are written to help you weigh the pros and cons of different things you can do.
Data + app design and making mobile stuff: a conversation
I had the opportunity to take a phone call with Errol Samuelson, president of Realtor.com and talk about their new iPad app. We covered some of my favorite topics: impact of data on design decisions, how people use mobile stuff and so on. Even if you aren’t part of my real estate audience I think [...]
Social isn’t a strategy.
Can social media save small business?
Posted in Decision Tagged Derek Overbey, entrepreneurship, Jeff Turner, Matthew Shadbolt, real estate, Social media 23 Comments
Online business strategy and blogging
Is blogging worthwhile for my business?
Posted in Decision Tagged blogging, Garron Selliken, Portland Oregon, real estate, Search engine optimization, SEO 16 Comments
Where to start? Importance and viability in digital strategy.
You have a pile of recommendations and “Best Practices” to implement but you can’t start them all at once. How do you get started? The Viability vs Importance chart to the rescue!
Three Ways to Measure: Tear down the wild mouse.
Is your organization a wild mouse? Here are three ways to stop running around and being insane.
Posted in Decision Tagged Advertising, Marketing, Measurement, presentation, Web analytics Leave a comment
Organizational Readiness in Social Media: 4 Core Tasks
What four things result in 80% of an organization’s success in social media?
Posted in Decision Tagged Business, Jeremiah Owyang, Marketing, Measurement, Social media, Web analytics 3 Comments
Scaling social media in ten steps.
Image by Getty Images via Daylife In a hurry? The ten steps for scaling social media are in list-format at the bottom of this post. One of the common laments of companies trying to leverage social media is that it can take a lot of time and resources. If you or your employees are on [...]
Posted in Decision Tagged Business, CoTweet, Facebook, process, Social media, Social network, Twitter, Web analytics Leave a comment
Getting started with a website on the cheap.
Image via Wikipedia Note: If you already know a lot about your customers, your corporate design sense, your product and your broader marketplace this article is obviously not for you. If, on the other hand, you’re just starting a business and want to get going on the right foot but aren’t sure how to do [...]
Thoughtfaucet President/Janitor chosen as a judge for Mobius Awards.
Image via Wikipedia Gahlord Dewald, President/Janitor at Thoughtfaucet, has been asked to be one of the judges for the prestigious Mobius Awards.