Marker

Marker
A term used by programmers of magic mirror augmented reality systems to denote the pattern a camera will recognize. See glyph
Posted in Augmented Reality Glossary | Leave a comment

Site speed

Site speed
How quickly a web site responds to web requests. Often measured as a length of time. As of April 9, 2010 Google began using this as a ranking factor for some searches.
Beyond search engine optimization, a site which responds faster to web requests — a site with faster page load times — will be more responsive and provided a better user experience to humans.
Sites with faster site speed will often incur fewer expenses for their owners in terms of bandwidth usage.
Posted in Search Engine Optimization (SEO) | Tagged , , , , , , , | Leave a comment

Resources for making your site load faster, the new SEO ranking factor

XC Trails at Trapp Multi-stitch
Image by gahlord via Flickr

As noted previously, Google is using site load time to help rank sites. I put together a quick list of further resources to help get everyone rolling on optimizing site speed for SEO.

Making a website load fast requires the help of everyone on your web team. The person making the content can have a huge impact through the kinds of content and preparation he or she puts into getting things online. Your site designer can be a critical link in making the entire site template either fast or slow–sometimes in just a few lines of code here or there. And then your heavy-tech geeks can really speed it up.

Here are a few external resources to help each of these areas make the site faster. Read More »

Posted in How To | Tagged , , , , | Leave a comment

Three Ways to Measure: Tear down the wild mouse.

Found in the University of Illinois library, a...
Image by benchilada via Flickr

Tear down the wild mouse. The wild mouse just runs around, looking for the next bit of cheese. It has a simple observation system in place: a nose that smells cheese. It has an equally simple action-taking system: run towards the smell of cheese.

If your organization feels like riding on the back of a wild mouse, maybe you can use the three kinds of measurement mentioned in this presentation to understand the past, prepare for the present and innovate into the future.

Three Ways to Measure

All by itself this probably doesn’t make much sense.

Here are the notes: Read More »

Posted in Decision | Tagged , , , , | Leave a comment

Site speed is now an SEO issue: 3 things to do to speed up your website right now.

Graph of Usain Bolt's 200m SB's,
Image via Wikipedia

It’s official. Google is including site speed as an aspect of how it determines who gets to the coveted “#1 on Google” spot. This has been coming for some time and really shouldn’t be a huge surprise to any of my readers.

Here are some things you can do right away to help make your site load faster. Read More »

Posted in How To | Tagged , , , , , | 3 Comments

Follow Friday: Sarah Faye Cohen

The Librarian
Image via Wikipedia

Everyone who takes part in the information economy should have a librarian or six among their watch-list. Librarians have been dealing with issues of taxonomy, location, storage, usability, findability, distribution and audience segmentation since sometime around the 3rd century B.C.

Being focused on the nature of information itself, librarians sit in an interesting quasi-neutral place for figuring out what to do with all the data that washes down the internet every minute. There are a ton of super active, highly digital, info-junkie librarians out there to expand your mind. I’ll suggest one for this Follow Friday. Read More »

Posted in Observation | Tagged , , , , , | Leave a comment

Gahlord Dewald speaking at BuzzRE Orange County

Official seal of Anaheim Island, Orange County...
Image via Wikipedia

Thoughtfaucet President/Janitor Gahlord Dewald will be presenting at the BuzzRE Orange County event on Thursday, April 29 alongside others including Dustin Luther, Linsey Planeta, Stacey Harmon and Dale Chumbley.

The event looks to be a jam-packed day of serious social media and web strategy content. Gahlord’s presentation and notes will likely find their way onto this site when it’s all done, but if you’re in Orange County you should definitely check out the full event.

Register for the BuzzRE OC here.

Posted in News | Tagged , , , , , , , , | Leave a comment

Organizational Readiness in Social Media: 4 Core Tasks

A segment of a social network
Image via Wikipedia

Jeremiah Owyang, in his blog post about his 2010 goals, mentions organizational social readiness. He says “80% of a companies success is getting their organization ready through the right roles, processes, policies, measurement.”

In a lot of ways this isn’t any different than non-social organizational readiness. The aspects listed are the core of what an organization does to stay functional, regardless of whether or not they engage with social media.

Social media, however, provides a distraction from these core tasks. Owyang notes this, crediting  tools with only 20% of an organization’s success. It’s the whole reality of knowing that a hammer doesn’t come with a pre-built house–you need to know how and when to use it.

Let’s take a look at each of four core activities Jeremiah Owyang credits for the bulk of business success:

Determining roles for social media

Who is going to run your social media operations? What sort of skills will be valuable in that person? Read More »

Posted in Decision | Tagged , , , , , | 2 Comments

Title tag

Title tag
One of the three absolutely critical on-page search engine optimization technologies that must be utilized well on every page of a site.
This tag is the only tag in the head of an HTML document that shows content in the browser. The title tag content is visible at the very top of the browser, above the address bar.
The content of the title tag is the default link text on search engines such as Google. So, along with the meta-description tag, it should be treated with call-to-action in mind. Unlike the meta-description tag, the title tag is commonly believed to play a large part in ranking algorithms.
The title tag content is the default text for bookmarks and many other machine-driven linking technologies.
Posted in Search Engine Optimization (SEO) | Leave a comment

h1 tag

h1 tag
The HTML tag that indicates the most important level headline of a document. [w3.org]
Browser default values h1 tags to be the largest text in the viewing area, however, designers sometimes make text which is not tagged as the h1 to be larger, the only way to know if you have h1 tags properly written into your site is to check the code.
Since the h1 tag is supposed to be the most important headline in a document, it is generally held by SEO professionals that having this tag and treating it properly is important to search activities

For more information on the h1 tag, refer to this post in which Gahlord Dewald answers a question about what to do if you don’t have room for an h1 tag on your site.

Posted in Search Engine Optimization (SEO) | Tagged , | 1 Comment