Author Archives: Gahlord Dewald
Follow Friday: Sarah Faye Cohen
Librarians have been solving information-related problems since 300 B.C. Perhaps it's time to follow one.
Posted in Observation Tagged Follow Friday, Librarian, Libraries, Library and Information Science, Sarah Faye Cohen, Social media Leave a comment
Organizational Readiness in Social Media: 4 Core Tasks
What four things result in 80% of an organization's success in social media?
Posted in Decision Tagged Business, Jeremiah Owyang, Marketing, Measurement, Social media, Web analytics 2 Comments
Observing Satisfaction on Twitter
Image by gahlord via Flickr
For those of you who have reviewed my slide presentation on using web analytics with social media, you’ll notice that I have a minor addition to the usual Reach-Acquisition-Conversion consumer behavior model. That addition is Satisfaction. With social media, the customer’s ability to express satisfaction is significantly increased and also removed [...]
Posted in Observation Tagged OODA loop, RAC(S), Social media, Twitter, Web analytics Leave a comment
Follow Friday: Karthik S
Other countries have the same challenges in social media as we do in the US. Looking for insightful examples and case studies from another perspective? Here's someone you should follow.
Posted in Observation Tagged Facebook, Follow Friday, India, Karthik S, LinkedIn, Social media, Twitter 3 Comments
Presentation: Improving Social Media via Web Analytics
The master post for the Getting Started, Getting Better: Social media improvement via web analytics presentation.
Posted in Examples 4 Comments
Presenting at #RETSO: Getting started getting better: Using analytics for improving your social media
Image by Getty Images via Daylife
I’ll be presenting on social media and analytics at RETechSouth this week in Atlanta, GA. My presentation will be about how you can use analytics to improve your use of social media. Who might like this presentation:
Anyone who wants to get started in social media but will have someone yammering [...]
Happy Spring from the Dogsharks
An example of children's animation and music by Thoughtfaucet.
Posted in Examples Tagged Animation, Arts, Arts and Entertainment, Dogsharks, Media Production, Musical composition, Toon Boom Leave a comment
What to do if you don’t have room for an H1 tag, visually in your website design.
Image via Wikipedia
I had a blast at the HomeQuest/FATCo/PHATCO event in Portland. I’ve got about three or four followup posts to write, based on questions. But to start off I wanted to address this one about web design (I’m teaching my weekly web design class tonight so it’s top of mind for me).
A more in [...]
Posted in How To Tagged Cascading Style Sheets, CSS, HTML, Style sheet, teaching, web design Leave a comment
Social media without conversation
I recently had the opportunity to see Adrian Ho of Zeus Jones speak. His firm does exceptional things in marketing that are non-traditional and approach social marketing in a way that is seemingly at odds with many of the “Best practices” floating around. Here’s the video and below that is the slide deck.
Posted in Observation Tagged #btv, Burlington Vermont, Mitch Lieberman, Rich Nadworny, Social media, Zeus Jones Leave a comment
Site speed is now an SEO issue: 3 things to do to speed up your website right now.