Author Archives: Gahlord Dewald

Where to start? Importance and viability in digital strategy.

You have a pile of recommendations and "Best Practices" to implement but you can't start them all at once. How do you get started? The Viability vs Importance chart to the rescue!
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Quick thoughts on using location services for marketing

How can you use Foursquare or Facebook Places for marketing?
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Notes on Mitch Joel presentation in Burlington, VT: Doom on agencies that just start with pretty websites.

What does Mitch Joel have to say about getting started in social media? Or what about companies that don't consider analytics early in their process?
Posted in Orientation (Putting data in context) | Tagged , , , , , , | 4 Comments

Follow Friday: Eric Bryn

Image by catbagan via Flickr It’s a real challenge to find clear distinctions between observations and commentary in online media. The web is littered with blog posts that are opinions, repackaged opinions, and responses to repackaged opinions. Now don’t get me wrong, I love good analysis and commentary. But it’s always good to get the [...]
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New Thoughtfaucet homepage: 30% discount?!?

The Thoughtfaucet home page looks funny? Have you been hacked?
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The difference between social media and collaboration

Image by Trypode via Flickr We’ve been reading and creating a lot of chatter about “social media” for the past few years. And for the past year it’s been incessant non-stop cacophony about Twitter and Facebook and gurus and is-blogging-relevant-anymore and Foursquare and so on. Non-stop. In all that chatter it’s been easy to miss [...]
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How to find images for your project without stealing.

Where do I find free photographs and images for my projects?
Posted in Design Assets | Tagged , , , , , , , | 2 Comments

Follow Friday: Dale Chumbley

Want to see someone integrating social media marketing into the flow of their life/work? Follow Dale Chumbley.
Posted in Observation | Tagged , , , , | 2 Comments

Website redesign SEO checklist

I want to migrate my site from one domain over to a new domain and I want to make sure that all of the inbound links that pint to the old URL get redirected properly without impacting our PR. I'm also a little concerned about how my new information architecture will impact the SEO. What should I do to help keep my SEO after my site redesign?
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Adding the Facebook “Like” button to your WordPress site.

How do I install the Facebook Like button on Wordpress?
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