I was about to go through a process where I would quit following over 450 people. I had face-to-face relationships with some of them. I was doing this in the name of being helpful. A few years back I wrote an article that continues to resonate. It’s read, tweeted, facebooked and spread around. It’s about […]
Monthly Archives: May 2013
Three views of a secret: social marketing “rock stars.”
This edition of three views is about “rock stars.” Which is different from actual rock stars. There are inherently desirable and not-so-desirable aspects of rockstarness. The “Three Views” series gets its name from the title of a piece of music by a guy whose entanglement with the not-so-desirable aspects of rockstarness is tied to his […]